It seems Gap is trying to make a comeback with its advertising, and they've teamed up with none other than Blood Orange to do so. The result: a fun, beautiful, and colorful collaboration. I liked stripes before, and now I like them even more.
Directed by Alex De Corte, "Play Your Stripes" sees Dev Hynes (Blood Orange) turns his stripey clothing into a musical instrument. Watch for yourself.
And, this ad "Sweater Speaker!" These are great! Keep them coming, Gap. Maybe this way, you'll finally regain some of the youth market you lost to Urban Outfitters and American Apparel.
What do you guys think?
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