Thursday, September 18, 2014

I'M IN LOVE | zhala

I can always rely on Sweden for some avant-garde pop music. They consistently produce music that defies popular categorization. Sweden has given us Robyn, Lykke Li, and The Knife to mention a few. These artists are innovative, genre-defying, and creative geniuses. Now, Stockholm native Zhala is continuing the Swedish tradition by releasing tracks that are experimental by design. 

Robyn's protege, Zhala, first released "Prophet" a few months ago. Below is the lyric video for the track. It's bizarre, yet captivating. Can you look away?



"I'm In Love" is her newest single to date. Press play and watch the magic that is Zhala. Both the track and its accompanying video are different, weird, and playful. I love it. Can you blame Robyn for signing her on to her label Konichiwa Records? Thank you, Sweden, Robyn, and Zhala. Keep the music coming.

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